A major advantage to data-driven companies like Truecaller is the fact that people in India [have] yet to understand the value and need [for] privacy,” Posture told The Caravan. “There are no well-defined privacy laws in India and people are fine giving access to hundreds of private contact numbers, without even thinking that it may bombard their near and dear ones with business calls — and even put them in danger by putting their name and professional identities in [the] public domain.”