he was so clever. His ideas were bold and magnificent. And when the ideas didn’t come, he decided to believe we would eventually make something great. And, oh, the joy of getting there!”
“People think simplicity is the absence of clutter. But that’s not the case. Something that is truly simple communicates what it is is in a very direct way. It’s very hard to design something that you almost do not see because it just seems so obvious, natural and inevitable,”
The comfort of a safety net for Ive when stepping out on his own is obvious, even if the chances of his actually needing one are slimmer than a MacBook.
With the recent collaboration announcement with AirBnB, I don’t think that the predictions made in this article came to fruition.
With the recent collaboration announcement with AirBnB, I don’t think that the predictions made in this article came to fruition.