More recently, Mr. Bezos has ramped up his giving.

No surprise, his personal brand is garbage right now. My network of friends universally despises Bezos & Amazon for their impact on the world. A lot of millenials and others are ditching Prime and I imagine this wasn't a decision driven much by desire, more likely it's just business acumen seeing he needs to do this or he'll keep losing talent & customers.

Drop in the bucket but if Bezos is feeling guilty and ponying up cash to fight climate change, that's a small win.