Fascinating, it seems there are clear technical reasons for creating more interoperability between Facebook apps, but also, the idea of making Facebook harder to break up has to be in the priorities somewhere.
On the Acquired podcast the Instagram acquisition has been the perpetual gold standard by which all other acquisitions are judged, in large part because of Facebook's hands-off approach. This new move seems like a disaster. Upending a proven organizational strategy and polluting Instagram and WhatsApp with their toxic brand. I wonder what it costs to have Prophet Brand Strategy turn Facebook into a "branded house."
Fascinating, it seems there are clear technical reasons for creating more interoperability between Facebook apps, but also, the idea of making Facebook harder to break up has to be in the priorities somewhere.
Great find. It’s going to be hard on employee morale to go from working on Instagram/WhatsApp to working on FB.
On the Acquired podcast the Instagram acquisition has been the perpetual gold standard by which all other acquisitions are judged, in large part because of Facebook's hands-off approach. This new move seems like a disaster. Upending a proven organizational strategy and polluting Instagram and WhatsApp with their toxic brand. I wonder what it costs to have Prophet Brand Strategy turn Facebook into a "branded house."