Almost every Indian publishing house’s official website has links to Amazon and Flipkart attached for customers to purchase their books. We are yet to find a single publisher that mentions contact details of independent bookshops that stock their titles on their website. One can scarcely hold a customer accountable for buying books online when they have no means of finding out about us or other bookshops like ours. This is in spite of the fact that an independent bookseller is more committed to hand-selling books that they read and recommend, something that an algorithm is incapable of.